HERSELF is an entirely illustrated biannual fashion publication headed by editor in chief and creative director Lula alongside art director and publisher Thorbjørn Ankerstjerne.

HERSELF celebrates the staggering power of fashion: the beauty and seasonality of its clothes, the overwhelming status of brands, the never-ending fascination with celebrity and icons. Its illustrated format allows for the setting of its pages to break boundaries of time and space, literally travelling everywhere.
Talking to legends, fairytale princesses, we recognise in them the contemporary taste for endless possibilities.

We try to draw a singular portrait of fashion and whilst we imagine the world of our dreams, we interview prominent real personalities, asking to portray themselves “with their very own words.“ This feature is entitled I am – Self Portrait With Words and star portraits of the likes of Hilary Alexander, Julia Restoin Roitfeld, Emma Hill, Giovanna Battaglia and Eva Herzigova to name few.

Represented by Finch & Partners HERSELF also undertakes creative consultancy and has collaborated with brands and personalities such as Chopard, Moschino, H&M, Dolce&Gabbana, amfAR, Charlotte Stockdale, Anna Dello Russo and Carine Roitfeld.

Based in London, HERSELF magazine is distributed worldwide by Comag.

[email protected]

[email protected]

[email protected]

Sarah Armitage at Finch & Partners
[email protected]